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Blue Apron Holdings, Inc. is an American ingredient -and- recipe meal kit company headquartered in New York City, operating its services exclusively in the United States. [4] It offers weekly boxes containing ingredients, which also includes suggested recipes that must be cooked by hand by the customer using the pre-ordered ingredients.
Since Blue Apron went public in 2017, its fortunes have dwindled with a number of problems, including layoffs, failing to grow its customer base and competition from larger companies, such as ...
And it doesn't look like Blue Apron stands a chance at catching back up.
Blue Apron Holdings will live to see another day, but not as an independent business. Marc Lore’s Wonder Group has closed its $103 million acquisition of the pioneering meal kit delivery company.
Matt Salzberg is a businessperson and entrepreneur, known for co-founding Blue Apron (where he was CEO), Embark Veterinary and Suma Brands. He is currently founder and managing partner at Material, a venture fund focused on systematic company creation opportunities.
Whether you're on a budget, looking for meal kits you can cook, or fast and fresh heat-and-eat meal options, Blue Apron has it all and then some.
Linda Findley is the CEO of Blue Apron, a meal kit delivery service.
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