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Blue Apron Holdings, Inc. is an American ingredient -and- recipe meal kit company headquartered in New York City, operating its services exclusively in the United States. [4] It offers weekly boxes containing ingredients, which also includes suggested recipes that must be cooked by hand by the customer using the pre-ordered ingredients.
Whether you're on a budget, looking for meal kits you can cook, or fast and fresh heat-and-eat meal options, Blue Apron has it all and then some.
Blue Apron Holdings will live to see another day, but not as an independent business. Marc Lore’s Wonder Group has closed its $103 million acquisition of the pioneering meal kit delivery company.
Since Blue Apron went public in 2017, its fortunes have dwindled with a number of problems, including layoffs, failing to grow its customer base and competition from larger companies, such as ...
Matt Salzberg. Matt Salzberg is a businessperson and entrepreneur, known for co-founding Blue Apron (where he was CEO), Embark Veterinary and Suma Brands. He is currently founder and managing partner at Material, a venture fund focused on systematic company creation opportunities.
And it doesn't look like Blue Apron stands a chance at catching back up.
Blue Apron is looking to sell its meal kits in supermarkets by the end of 2018.
All 165 Blue Apron employees have joined Wonder Group, which has bought the Blue Apron brand and marketing.