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Moving target indication ( MTI) is a mode of operation of a radar to discriminate a target against the clutter. [ 1] It describes a variety of techniques used for finding moving objects, like an aircraft, and filter out unmoving ones, like hills or trees. It contrasts with the modern stationary target indication (STI) technique, which uses ...
Marketing. A target market, also known as serviceable obtainable market ( SOM ), is a group of customers within a business 's serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service. The target market typically consists of consumers who ...
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...
v. t. e. In marketing, segmenting, targeting and positioning ( STP) is a framework that implements market segmentation. [ 1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2]
Diversification (marketing strategy) Diversification is a corporate strategy to enter into or start new products or product lines, new services or new markets, involving substantially different skills, technology and knowledge. Diversification is one of the four main growth strategies defined by Igor Ansoff in the Ansoff Matrix: [1] Products.
Marketing management is the strategic organizational discipline which focuses on the practical application of marketing orientation, techniques and methods inside enterprises and organizations and on the management of marketing resources and activities. [citation needed][ 1][ 2][ 3] Compare marketology, [ 4] which Aghazadeh defines in terms of ...
Market penetration refers to the successful selling of a good or service in a specific market. It involves using tactics that increase the growth of an existing product in an existing market. [ 1] It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. [ 2]