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Analytical CRM systems use techniques such as data mining, correlation, and pattern recognition to analyze customer data. These analytics help improve customer service by finding small problems which can be solved, perhaps by marketing to different parts of a consumer audience differently. [22] For example, through the analysis of a customer ...
Business analytics. Business analytics ( BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.
Enterprise content management, a form of content management, combines the capture, search and networking of documents with digital archiving, document management and workflow. It includes the challenges involved in using and preserving a company's internal (often unstructured) information in all of its forms.
A mission statement is a short statement of why an organization exists, what its overall goal is, the goal of its operations: what kind of product or service it provides, its primary customers or market, and its geographical region of operation. [ 1][ 2] It may include a short statement of such fundamental matters as the organization's values ...
A configuration management database ( CMDB) is an ITIL term for a database used by an organization to store information about hardware and software assets (commonly referred to as configuration items ). It is useful to break down configuration items into logical layers. [1] This database acts as a data warehouse for the organization and also ...
A Chief Data Officer ( CDO) is a corporate officer responsible for enterprise-wide governance and utilization of information as an asset, via data processing, analysis, data mining, information trading and other means. CDOs usually report to the chief executive officer (CEO), although depending on the area of expertise this can vary.
Customer data management. Customer data management (CDM) is the ways in which businesses keep track of their customer information and survey their customer base in order to obtain feedback. CDM includes a range of software or cloud computing applications designed to give large organizations rapid and efficient access to customer data.
Product information management. Product information management ( PIM) is the process of managing all the information required to market and sell products through distribution channels. This product data is created by an internal organization to support a multichannel marketing strategy. A central hub of product data can be used to distribute ...
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