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False advertising is the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or services. [3]
Rebate (marketing) In marketing, a rebate is a form of buying discount and is an amount paid by way of reduction, return, or refund that is paid retrospectively. It is a type of sales promotion that marketers use primarily as incentives or supplements to product sales. Rebates are also used as a means of enticing price-sensitive consumers into ...
v. t. e. Professional responsibility is a set of duties within the concept of professional ethics for those who exercise a unique set of knowledge and skill as professionals. [1] Professional responsibility applies to those professionals making judgments, applying their unique skills, and reaching informed decisions for, or on behalf, of others ...
Tough economic times can show us exactly what many companies are made of, and investors better have been paying attention over the last year or so. In 2011, movements like Occupy Wall Street ...
Loyalty marketing is a marketing strategy in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing, and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these ...
The theory of reasoned action ( TRA or ToRA) aims to explain the relationship between attitudes and behaviors within human action. It is mainly used to predict how individuals will behave based on their pre-existing attitudes and behavioral intentions. An individual's decision to engage in a particular behavior is based on the outcomes the ...
Big companies are no strangers to very public mistakes: Tone-deaf advertising, faulty products, and corporate scandals are just a few of the most common. Some notable public-relations crises that ...
Jewish business ethics is a form of applied Jewish ethics that examines ethical issues that arise in a business environment. It is noted [1] that in the Torah, there are over 100 Mitzvot concerning the kashrut (fitness) of one's money, many more, in fact, than concerning the kashrut of food. The subject thus receives an extensive treatment in ...