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In 1987, Lego created sub-themes within these environments, as well as introducing branding that identified a set as part of a theme. The company also produced product lines that used pieces outside of the standard Lego system such as Technic, Duplo and Fabuland. Since then, many new themes have been introduced and discontinued, including the inclusion of licensed themes in 1999 such as Star ...
Lego Ideas. Lego Ideas (formerly known as Lego Cuusoo and stylized in start case) is a website run by Chaordix and The Lego Group, which allows users to submit ideas for Lego products to be turned into potential sets available commercially, with the original designer receiving 1% of the royalties. [2] It started in 2008 as an offshoot of the ...
Valpak Direct Marketing Systems, LLC, commonly known as Valpak, is a North American direct marketing company owned by AmatoMartin. Valpak provides print, mobile and online advertising, customer data and coupons. Valpak mails coupons to 41 million demographically targeted households each month [1] and millions more consumers through its ...
Lego Minifigures (stylized as LEGO Minifigures) are a 2010 Lego theme based on a set of collectible Lego minifigures. Each figure is an original character with new clothing and facial designs, and many contain previously unseen accessories. Each series usually contains 16 different minifigures; however, some series contain as few as 9 ...
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The full attendee receives a convention packet containing personalized bricks, a name badge, a program of activities, handouts and coupons. Public exhibition. The public exhibition's main focus is to invite LEGO fans of all ages of the general public to view hundreds of hobbyist-built creations and meet their creators.
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