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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
Inter IKEA Systems B.V., [ 6][ 7] trading as IKEA ( / aɪˈkiːə / eye-KEE-ə, Swedish: [ɪˈkêːa] ), is a Swedish multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, decoration, home accessories, and various other goods and home services. Started in 1943 by Ingvar Kamprad and currently legally ...
In March 2006, Argos carried out a trial of a new catalogue branded Argos Home in over 100 stores in the United Kingdom. This proved successful, and on 5 August 2006, it launched the second Argos Home catalogue, this time in all 200 Argos Extra stores. The catalogue only contained home furniture and styling tips for the current season.
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An IKEA Billy bookshelf. Billy (stylised as BILLY) is a bookcase sold by the Swedish furniture company IKEA. It was developed in 1979 by the Swedish designer Gillis Lundgren, and IKEA have sold over 140 million units of the bookcases worldwide. Its popularity and global spread has led to its use as a barometer of relative worldwide price levels.
Signature. Feodor Ingvar Kamprad ( Swedish: [ˈɪ̌ŋːvar ˈkǎmːprad] ⓘ; 30 March 1926 – 27 January 2018) was a Swedish billionaire business magnate best known for founding IKEA, a multinational retail company specialising in furniture. He lived in Switzerland from 1976 to 2014.
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