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Brand equity. Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. [ 1][ 2][ 3][ 4]
The firm was established in 1986 [6] [7] by John B. Quinn, Eric Emanuel, David Quinto, and Phyllis Kupferstein, with the purpose of being a litigation-only firm.In 1988, A. William "Bill" Urquhart decided to join the two-year-old firm, which became Quinn Emanuel & Urquhart, [8] and soon later Quinn Emanuel Urquhart & Oliver with the addition of Dale Hugh Oliver. [9]
National Cable & Telecommunications Association v. Brand X Internet Services, 545 U.S. 967 (2005), was a United States Supreme Court case in which the court held that decisions by the Federal Communications Commission (FCC) on how to regulate Internet service providers are eligible for Chevron deference, in which the judiciary defers to an administrative agency's expertise under its governing ...
Star Athletica, LLC v. Varsity Brands, Inc., 580 U.S. ___ (2017), was a U.S. Supreme Court case in which the court decided under what circumstances aesthetic elements of "useful articles" can be restricted by copyright law. The Court created a two-prong "separability" test, granting copyrightability based on separate identification and ...
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off . Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability ...
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History. Chicago lawyers Edward H. McDermott and William M. Emery founded the firm in 1934. They were initially focused as a tax law firm, and a corporate department was established in 1941 when Howard A. Will joined the firm. As the century progressed, the firm added capabilities across the legal spectrum, eventually opening eight more offices.
Doe v. Chiquita Brands International is a class-action lawsuit brought in the United States District Court of New Jersey, filed on June 13, 2007.The suit was filed by Colombian families represented by EarthRights International (ERI), together with the Colombian Institute of International Law (CIIL), and Judith Brown Chomsky, against the Cincinnati-based producer and distributor of Chiquita ...