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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.
Digital watermarking. A digital watermark is a kind of marker covertly embedded in a noise-tolerant signal such as audio, video or image data. [1] It is typically used to identify ownership of the copyright of such a signal. "Watermarking" is the process of hiding digital information in a carrier signal; the hidden information should, [2] but ...
Digital marketing system. A digital marketing system (DMS) is a method of centralized channel distribution used primarily by SaaS products. It combines a content management system (CMS) with data centralization and syndication across the web, mobile, scannable surface, and social channels.
Digital transformation (DT) is the process of adoption and implementation of digital technology [1] [2] [3] by an organization in order to create new or modify existing products, services and operations by the means of translating business processes into a digital format. The goal for its implementation is to increase value through innovation ...
Live support software. E-procurement. Purchase-to-pay. Super-apps. v. t. e. Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of digital media content such as audio, video, e-books, video games, and other software. [1]
Marketing. A product requirements document ( PRD) is a document containing all the requirements for a certain product. It is written to allow people to understand what a product should do. A PRD should, however, generally avoid anticipating or defining how the product will do it in order to later allow interface designers and engineers to use ...
Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...
The World Digital Library (WDL) is an international digital library operated by UNESCO and the United States Library of Congress.. The WDL has stated that its mission is to promote international and intercultural understanding, expand the volume and variety of cultural content on the Internet, provide resources for educators, scholars, and general audiences, and to build capacity in partner ...