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The bulk of CYRK's revenues were generated from the sale of custom promotional products employed as consumer rewards in points-based consumer loyalty promotions. CYRK had three very successful public offerings between early 1993 and late 1994 underwritten by Montgomery Securities, all of which were oversubscribed. [citation needed]
Marketing. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.
A discount offered by a company to employees who buy its products. In 2005, the American automakers ran an "employee discount" for all customers promotional campaign in order to entice buyers, with some success. Military discount . A discount offered to customers who are or were members of a military service. Types of military discounts include ...
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