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As part of GM's vehicle electrification strategy, [138] and following the introduction of the Chevrolet Volt plug-in hybrid vehicle to the American market in late 2010, the Chevrolet Spark EV was launched in June 2013. It marked GM's first all-electric passenger car release in the United States since the discontinuation of the EV1 in 1999. [139]
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During the 1970s and 1980s, GM introduced many new front-wheel drive (FWD) platforms for the first time, such as the FWD C platform introduced in 1985. Despite being mechanically very new and different, it kept the same name as the RWD C platform for the sake of consistency, as most of the models remained the same, such as the Oldsmobile 98 .
Employee pricing is a selling strategy launched in 2005 by the auto industry to attract customers by using the discounted prices that auto industry employees pay for new cars rather than the sticker price MSRP. The program was first offered that year by General Motors, and later followed by Ford, Chrysler, and some local
The program is aimed to promote the sale of 400,000 electric vehicles. The cost of the purchase incentive is shared equally between the government and automakers. Electric car buyers get a €4000 (US$4,520) discount while buyers of plug-in hybrid vehicles get a discount of €3000 (US$3,390).
The architecture was a multi-division project of GM North America, Opel and Saab, [2] and debuted in the 2002 Opel Vectra and 2003 Saab 9-3. Since this platform falls squarely in the center of the worldwide automobile market, GM plans to produce a great many Epsilon vehicles with over a dozen variations.
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Parma Metal Fabricating Division of Parma, Ohio was responsible for metal fabrication and final assembly took place at GM's Oshawa Car Assembly. The transverse use of GM's LS small-block engine in the W-bodies was a major addition for 2005. The GM W Platform was phased out with the production of the new long-wheelbase Epsilon II platform.