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An estimated 800,000 sari-sari stores hold a significant portion of the domestic retail market and the country’s GDP. 13 percent or Php 1.3 trillion of the Philippines GDP of Php 9.7 trillion in the year 2011 came from retail, which is composed largely of micro, small, and medium-sized enterprises (MSMEs) or small businesses like sari-sari ...
A typical micro business is a business that employs nine people or fewer, with assets of ₱3 million and below . In the Philippines, about 90 percent of all businesses are categorized as micro businesses. These consist of enterprises engaged in industry, agribusiness and or services, whether single proprietorship, cooperative, partnership or ...
Advertising agency. An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that ...
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [ 1] It is often used in order to achieve the following business goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility ...
Puregold Price Club, Inc. or simply Puregold (stylized in all caps) is a chain of supermarkets in the Philippines trading goods such as consumer products (canned goods, housewares, toiletries, dry goods, and food products, among others) on a wholesale and retail basis. It currently has approximately more than 400 operating stores and over 20 ...
Coca-Cola Beverages Philippines, Inc. ( CCBPI, formerly Coca-Cola FEMSA Philippines, Inc. and Coca-Cola Bottlers Philippines, Inc.) is a Philippine -based company engaged in the bottling and distribution of Coca-Cola products in the country. CCBPI is part of the Bottling Investment Group (BIG), The Coca-Cola Company (TCCC)-owned bottling ...
Mobile advertising. v. t. e. Social media marketing is the use of social media platforms and websites to promote a product or service. [ 1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. [ 2]
Marketing managers are often responsible for influencing the level, timing, and composition of customer demand. In part, this is because the role of a marketing manager (or sometimes called managing marketer in small- and medium-sized enterprises) can vary significantly based on a business's size, corporate culture, and industry context. For ...