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  2. Straw man proposal - Wikipedia

    en.wikipedia.org/wiki/Straw_man_proposal

    Straw man proposal. A straw-man (or straw-dog) proposal is a brainstormed simple draft proposal intended to generate discussion of its disadvantages and to spur the generation of new and better proposals. [ 1] The term is considered American business jargon, [ 2] but it is also encountered in engineering office culture.

  3. White paper - Wikipedia

    en.wikipedia.org/wiki/White_paper

    White paper. A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision. A white paper is the first document researchers should read to better understand a core concept or idea.

  4. Persuasive writing - Wikipedia

    en.wikipedia.org/wiki/Persuasive_writing

    Persuasive writing. Persuasive writing is a form of writing intended to convince or influence readers to accept a particular idea or opinion and to inspire action. [ 1] A wide variety of writings, such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures, utilize different persuasion techniques to ...

  5. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  6. A Modest Proposal - Wikipedia

    en.wikipedia.org/wiki/A_Modest_Proposal

    A painting of Jonathan Swift. Swift's essay is widely held to be one of the greatest examples of sustained irony in the history of English literature.Much of its shock value derives from the fact that the first portion of the essay describes the plight of starving beggars in Ireland, so that the reader is unprepared for the surprise of Swift's solution when he states: "A young healthy child ...

  7. Proposal (business) - Wikipedia

    en.wikipedia.org/wiki/Proposal_(business)

    A proposal puts the buyer's requirements in a context that favors the seller's products and services, and educates the buyer about the seller's capability to satisfy their needs. [2] There are three distinct categories of business proposals: formally solicited, informally solicited, unsolicited.

  8. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing. Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior . This involves specifying the data required to address these ...

  9. Defense Department contractor arrested and charged with ... - AOL

    www.aol.com/news/defense-department-contractor...

    A contractor for the Defense Department was arrested Friday and charged with mishandling classified documents, according to an FBI complaint.