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2. Programming languages used in most popular websites

   en.wikipedia.org/wiki/Programming_languages_used...

   One thing the most visited websites have in common is that they are dynamic websites. Their development typically involves server-side coding, client-side coding and database technology. The programming languages applied to deliver dynamic web content, however, vary vastly between sites.

3. Microsoft Advertising - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Advertising

   Microsoft Advertising (formerly Bing Ads) is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. Provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.

4. Microsoft Bing - Wikipedia

   en.wikipedia.org/wiki/Microsoft_Bing

   Microsoft Bing, commonly referred to as Bing, is a search engine owned and operated by Microsoft. The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Search, and Live Search. Bing offers a broad spectrum of search services, encompassing web, video, image, and map search products, all ...

5. History of Yahoo! - Wikipedia

   en.wikipedia.org/wiki/History_of_Yahoo!

   On November 30, 2008, Microsoft offered to buy Yahoo!'s search business for $20 billion. [71] On July 29, 2009, a 10-year deal was announced giving Microsoft full access to Yahoo!'s search engine to be used in future Microsoft projects in its Bing search engine. [72] Under the deal, Microsoft was not required to pay any cash up front to Yahoo!.

6. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   Search engine marketing ( SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. [ 1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a ...

7. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   v. t. e. Pay-per-click ( PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. [ 1][ 2] Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising ...