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PRSA publishes a code of ethics that discusses a member's ethical responsibilities to their clients, employers, "the public good," [55] and the industry as a whole. [11] The code was modified in 2000 to focus on education rather enforcement, [56] but all members are required to annually agree to follow the code as part of the membership process ...
PRSA Code of Ethics [2] "Loyalty: We are faithful to those we represent, while honoring our obligation to serve the public interest." "Fairness: We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public. We respect all opinions and support the right of free expression." SPJ Code of Ethics [3 ...
Digital marketing is the use of Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations, blogging, and social media marketing. Interactive PR allows companies and organizations to disseminate information without relying solely on mainstream publications and to communicate directly with the public ...
The APR credential was established in 1964 as a certification program sponsored by the Public Relations Society of America (PRSA). [1] The PRSA continued to manage the program until 1998 when the Universal Accreditation Board - consisting of approximately 25 representatives from nine major PR professional societies — was formed as part of an effort to make the credential an industry-wide ...
Appearance. The ethics of technology is a sub-field of ethics addressing ethical questions specific to the technology age, the transitional shift in society wherein personal computers and subsequent devices provide for the quick and easy transfer of information. Technology ethics is the application of ethical thinking to growing concerns as new ...
Media ethics is the subdivision dealing with the specific ethical principles and standards of media, including broadcast media, film, theatre, the arts, print media and the internet. The field covers many varied and highly controversial topics, ranging from war journalism to Benetton ad campaigns. Media ethics promotes and defends values such ...
Journalistic ethics and standards comprise principles of ethics and good practice applicable to journalists. This subset of media ethics is known as journalism's professional " code of ethics" and the "canons of journalism". [1] The basic codes and canons commonly appear in statements by professional journalism associations and individual print ...
Etiquette in technology. Etiquette in technology, colloquially referred to as netiquette, is a term used to refer to the unofficial code of policies that encourage good behavior on the Internet which is used to regulate respect and polite behavior on social media platforms, online chatting sites, web forums, and other online engagement websites.