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Through the 1970s and 80s, two key things happened to shape the direction of logo history. One was the arrival of computer-aided drawing tech. The other was a shift in the way people consumed most of their media.
Unravelling the intriguing history of logos, we explore the ancient symbols and the birth of modern logos. From the dawn of civilisation to the contemporary branding landscape, we'll discover captivating stories and cultural influences that have shaped the visual identities we encounter daily.
We’ll unravel the logo design history, witnessing the changes in corporate logos and how they reflect the brand identity development. By the end of this exploration, you’ll grasp not just the historical branding but the symbolism in logos that subtly influences our choices.
What was the first logo ever made? Find out how two thousand years of history influenced the most well-known present-day logos in the first chapter of the History of Logos.
The history of logos goes back to ancient family crests, hieroglyphs and symbolism. Early versions of logos developed in the Middle Ages (around 1300 AD), as shops and pubs used signage to represent what they did.
Where did logos come from, and why have they become so essential to branding? Here’s your guide to the complete history of logo design.
A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
In the balance of history, the use of logos for commercial gain is relatively new, occurring within the last 150 years. Join us on a journey through the annals of design history, and test your knowledge of famous logos along the way.
This comprehensive exploration of the evolution of logos delves not only into the fundamental questions of who, why, what, how, when, and mistakes to avoid, but also uncovers captivating narratives behind famous logo transformations, showcases instances of both successful and misguided logo redesigns, and offers a closer look at how ...
In terms of visual communication, a modern company that represents itself with a logo, color scheme, and slogan is not very different from a 15th century royal court that invoked identity and unity through the use of family crests, uniforms, and religious symbolism.