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Maidenform. Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments ...
Beatrice Rosenthal Coleman and Lewis Rosenthal. Ida Rosenthal (née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian -born American dressmaker and businesswoman who co-founded Maidenform. Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the ...
Foundation garment. A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer's body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a bodily feature (as would, for example, a padded bra) but to make it ...
WOWENY 2 Pack Tummy Control Shapewear Shorts. WOWENY 2 Packs Tummy Control Shapewear Shorts for Women Seamless Shaping Boyshorts Thigh Slimmer Body Shaper Panties for Under Dresses (2 Pack ...
Shapewear is the holy grail for women who want a little extra support when showing off killer curves.The shapewear possibilities are endless these days and no two pieces are the same, but what ...
The Natural Boost demi bra from underwear veteran Maidenform has over 2,000 perfect reviews and is available in an array of sizes to fit many busts. You get a subtle lift with smoothing support ...
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