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The designer clothing and fashion aspect of the casual subculture began in the mid-to-late 1970s. One well documented precursor was the trend of Liverpool youths starting to dress differently from other football fans – in Peter Storm jackets, straight-leg jeans and Adidas trainers.
Streetwear. Streetwear is a style of casual clothing which became global in the 1990s. [1] It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding, 1980s nostalgia, and Japanese street fashion. Later, haute couture became an influence, and was in turn influenced by streetwear. [2]
Gabrielle Bonheur " Coco " Chanel ( / ʃəˈnɛl / shə-NEL, French: [ɡabʁijɛl bɔnœʁ kɔko ʃanɛl] ⓘ; 19 August 1883 – 10 January 1971) [ 2] was a French fashion designer and businesswoman. The founder and namesake of the Chanel brand, she was credited in the post- World War I era with popularising a sporty, casual chic as the ...
In the 1960s, "high fashion" came under criticism from France's youth culture (including the yé-yés) who were turning increasingly to London and to casual styles. [27] In 1966, the designer Yves Saint Laurent broke with established high fashion norms by launching a prêt-à-porter ("ready to wear") line and expanding French fashion into mass ...
The 1970s also saw the birth of the indifferent, anti-conformist casual chic approach to fashion, which consisted of sweaters, T-shirts, jeans and sneakers. [3] One notable fashion designer to emerge into the spotlight during this time was Diane von Fürstenberg, who popularized, among other things, the jersey "wrap dress".
Ready-to-wear. Ready-to-wear ( RTW ) – also called prêt-à-porter, or off-the-rack or off-the-peg in casual use – is the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a particular person's frame. In other words, it is a piece of clothing that was mass ...
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