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Oakley of California provided free Radar sport sunglasses that typically retail for $450 to each of the miners to protect their eyes from the harsh light after so many days underground. The product placement has been estimated to be worth more than US$40 million in publicity.
Oakley, Inc. is an American company headquartered in Foothill Ranch, California, which is an autonomous subsidiary of Luxottica.The company designs, develops and manufactures sports performance equipment and lifestyle pieces including sunglasses, safety glasses, eyeglasses, sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories.
Oakley sunglasses were used by bicycle racer Greg LeMond, raising the company's profile. [3] In the 1980s, Jannard restricted the sale of Oakley sunglasses to the Sunglass Hut, although small specialty shops could continue to sell Oakley sunglasses. [2] In 1991, his company had 200 employees. [3] In 1995, the company went public. [2]
He founded Oakley, Inc., in 1975 and grew the company into an eyewear and apparel giant before selling it for $2.1 billion in 2007. Forbes puts his net worth at $1.3 billion.
Oakley, a Luxottica subsidiary, donated Radar sunglasses with black iridium lenses (pictured), a variety that are usually used for high-performance sports and are designed to minimize ultraviolet ...
The numbers show that folks are, in fact, incorporating sunglasses into their accessory arsenal more than ever: The sunglasses industry hit an all-time high market value of $147 billion this year ...