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  2. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    The format of a business plan depends on its presentation context. It is common for businesses, especially start-ups, to have three or four formats for the same business plan. An "elevator pitch" is a short summary of the plan's executive summary. This is often used as a teaser to awaken the interest of potential investors, customers, or ...

  3. Executive summary - Wikipedia

    en.wikipedia.org/wiki/Executive_summary

    Executive summary. An executive summary (or management summary, sometimes also called speed read) is a short document or section of a document produced for business purposes. It summarizes a longer report or proposal or a group of related reports in such a way that readers can rapidly become acquainted with a large body of material without ...

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals. It is often created together by marketing ...

  5. Project 2025 - Wikipedia

    en.wikipedia.org/wiki/Project_2025

    [5] [18] [20] Snopes cites "people across the political spectrum" worried that the plan is a precursor to authoritarianism. [208] Ruth Ben-Ghiat, a scholar of fascism and authoritarian leaders at New York University, wrote in May 2024 that Project 2025 "is a plan for an authoritarian takeover of the United States that goes by a deceptively ...

  6. Business Model Canvas - Wikipedia

    en.wikipedia.org/wiki/Business_Model_Canvas

    The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.

  7. High- and low-level - Wikipedia

    en.wikipedia.org/wiki/High-_and_low-level

    In documentation, a high-level document contains the executive summary, the low-level documents the technical specifications. In business, corporate strategy is a high-level description, a list of who does what jobs is a low-level description.

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