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Maidenform. Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal. They rebelled against the flat-chested designs of the time and instead produced both dresses and support undergarments ...
Front-closure: Bras with a single, non-adjustable clasp positioned in the centre front gore between the breasts. Full-coverage cups usually have hook-and-eye instead of clasps. This is especially popular for big cup front-closure bras. Full-coverage: See Full-support bra below. Full-cup: Sometimes called full-support bras. Designed to offer ...
His minimalist bra was a revolutionary departure from the heavy, torpedo-shaped bras of the 1950s and initiated a trend toward more natural shapes and soft, sheer fabrics. [48] [49] He also designed the "All-in-None" with a deep, plunging front and the "No-Back" long-line version, which featured a contoured stretch waistband that allowed a ...
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Women’s Custom Lift Strapless Bra. It’s hard finding a decent bra under $50. However, reviewers give Maidenform bras high marks for comfort, despite coming with a low price tag.. The Custom ...
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