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Limited Too was a clothing and lifestyle retailer, and current brand, targeting the tween girl market, formerly owned by Tween Brands, Inc. (formerly known as Limited Too, Inc. and Too, Inc. ). Since 2015, the brand has been owned by Bluestar Alliance, LLC, having lain dormant for six years after the store bearing its name converted to Justice.
In the early 2000s, Limited Too was every young girl's favorite store in the mall. LTD2 clothes were the epitome of "elementary school cool," and their accessories low-key put Claire’s to shame.
Limited Too, the iconic tween clothing brand, announced it would be relaunching in July, sending millennials into a frenzy of nostalgia for the early 2000s fashion staple.
Limited Too was created by The Limited, Inc. in 1987 as a younger girls/infants version of The Limited. In 1996, a new senior management team refocused Limited Too into a preteen girls fashion store. In 1999, Limited Too, Inc. spun off to establish a strong and independent brand identity.
The 1990s included the initial development of the Limited Too (which was renamed Justice in 2008), Bath & Body Works, Structure, and Victoria's Secret Beauty. Galyan's, a sporting goods store, was also purchased. Later in 1998, several Bath & Body Works stores were converted to The White Barn Candle Company stores to begin a home fragrance brand.
POV: It’s 2004. You’re in the Limited Too dressing room trying on your first training bra. It’s awkward—but while checking out at the counter, your mom lets you throw in a pair of those ...
At its peak, Limited Too had 600 stores. The company changed its name to Tween Brands in 2006, and shuttered most of its Limited Too stores amid the recession in 2008. Some of the stores were ...
Website. www .bbwinc .com. Bath & Body Works, Inc. (formerly known as L Brands, Inc., Limited Brands, Inc. and The Limited, Inc.) is an American specialty retail company based in Columbus, Ohio. It owns Bath & Body Works, posted $7.4 billion in revenue in 2023, and was listed as 481 on the 2024 Fortune 500 list of largest United States ...
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