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Hertz Global Holdings, Inc. (formerly The Hertz Corporation), known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental. It is one of the three big rental car holding companies in the United States ...
Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group. [1] It first opened in March 2013 with branches in Europe, with American branches following in September 2013. [2]
In 2022, Scherr was hired as CEO of Hertz Car Rental. In 2022, Scherr's total compensation from Hertz was $182 million, making him the third highest paid CEO in the US that year. [10] At Hertz, Scherr significantly expanded Hertz's electric vehicle fleet. In the fourth quarter of 2023, Hertz earnings dropped by $245 million due to depreciation ...
Dollar Rent A Car (formerly known as Dollar A Day Rent A Car) is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world. Dollar is owned by The Hertz Corporation , along with other agencies including Hertz Rent A Car , Firefly Car Rental and Thrifty Car Rental .
FILE - The company logo is shown on the exterior of a closed Hertz car rental office, May 23, 2020, in south Denver. The new CEO of Hertz says the company is fixing problems that led to false car ...
Where Hertz, which has been renting cars since the days of the Model T, was once the world’s largest rental car company, in 2023 its revenue was 22% less than its publicly held rival Avis Budget.
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