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Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...
Employee stock purchase plan. In the United States, an employee stock purchase plan ( ESPP) is a means by which employees of a corporation can purchase the corporation's capital stock, or stock in the corporation's parent company, [1] often at a discount up to 15%. [2] Employees contribute to the plan through payroll deductions, which ...
Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
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In marketing, promotion refers to any type of marketing communication used to inform target audiences of the relative merits of a product, service, brand or issue, persuasively. It helps marketers to create a distinctive place in customers' mind, it can be either a cognitive or emotional route. The aim of promotion is to increase brand ...
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Personal finance. Employee benefits and benefits in kind (especially in British English ), also called fringe benefits, perquisites, or perks, include various types of non-wage compensation provided to employees in addition to their normal wages or salaries. [1] Instances where an employee exchanges (cash) wages for some other form of benefit ...
Zonal Employee Discount (ZED) is a multilateral agreement for reduced rate personal travel by airline employees and other travelers. Airlines may bilaterally agree to apply one of three fare levels (Low, Medium, High), space-available / subload and / or positive space / firm reservation status, as well as eligibility for travel in the economy and / or business class cabins.