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Menu engineering. Menu engineering or Menu psychology, is the design of a menu to maximize restaurant profits. [1][2][3] This also applies to cafes, bars, hotels, food trucks, event catering and online food delivery platforms.
Menu showing a list of desserts in a pizzeria. In a restaurant, the menu is a list of food and beverages offered to customers and the prices. A menu may be à la carte – which presents a list of options from which customers choose – or table d'hôte, in which case a pre-established sequence of courses is offered.
Meals. In restaurants, à la carte (/ ɑːləˈkɑːrt /; French: [a la kaʁt]; lit. 'at the card') [1] is the practice of ordering individual dishes from a menu in a restaurant, as opposed to table d'hôte, where a set menu is offered. [2] It is an early 19th century loan from French meaning "according to the menu". [3][4]
Menu hack. A menu hack (also called a secret menu) is a non-standard method of ordering food, usually at fast-food or fast casual restaurants, that offers a different result than what is explicitly stated on a menu. Menu hacks may range from a simple alternate flavor to "gaming the system" in order to obtain more food than normal.
Chez Panisse is a Berkeley, California restaurant, known as one of the originators of California cuisine, and the farm-to-table movement opened and owned by Alice Waters. The restaurant emphasizes ingredients rather than technique and has developed a supply network of direct relationships with local farmers, ranchers and dairies.
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