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Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process.
Fashion is defined in a number of different ways, and its application can be sometimes unclear. Though the term fashion connotes difference, as in "the new fashions of the season", it can also connote sameness, for example in reference to "the fashions of the 1960s", implying a general uniformity. Fashion can signify the latest trends, but may ...
Zara (retailer) Zara ( Spanish: [ˈθaɾa]) is a fast-fashion retail subsidiary of the Spanish multinational fashion design, manufacturing, and retailing group Inditex. [ 2] Zara sells clothing, accessories, beauty products and perfumes. [ 3] The head office is located at Arteixo in the province of A Coruña, Galicia. [ 4]
Originating from the term entrepreneur, a fashion entrepreneur is someone whose primary activities revolve around the fashion industry. For example, a fashion designer who uses entrepreneurial principles to organize, create, and manage ventures within related and connected areas of the fashion industry. [1] Fashion ventures include guide books ...
A wardrobe stylist is distinct from a costume designer, the person who clothes characters in film, television, or theater. A wardrobe stylist is also distinct from an image consultant or a color consultant. A person can be a color consultant without knowing the basic principles of line or style. An image consultant is an expert in both color ...
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [ 1][ 2] Visual merchandising traditionally occurs in brick and ...
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