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AirPods are wireless Bluetooth earbuds designed by Apple. They were first announced on September 7, 2016, alongside the iPhone 7. Within two years, they became Apple's most popular accessory. [ 4][ 5] AirPods are Apple's entry-level wireless headphones, sold alongside the AirPods Pro and AirPods Max .
Market research is an organized effort to gather information about target markets and customers.It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
Apple announced AirPods Pro on October 28, 2019, and released them two days later on October 30, 2019. [7] They include features of standard AirPods, such as a microphone.. They also have noise cancellation to reduce exterior sounds background noise, accelerometers and optical sensors that can detect presses on the stem and in-ear placement, and automatic pausing when they are taken out of the ea
Positioning is part of the broader marketing strategy which includes three basic decision levels, namely segmentation, targeting and positioning, sometimes known as the S-T-P approach: Segmentation : refers to the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of ...
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Strategy. In marketing, segmenting, targeting and positioning ( STP) is a framework that implements market segmentation. [ 1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [ 2]
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