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Ida Rosenthal ( née Kaganovich; January 9, 1886 – March 29, 1973) was a Belarusian -born American dressmaker and businesswoman who co-founded Maidenform. Ida is considered to be the creator of the modern bra and her company Maidenform went on to become the most successful bra manufacturer in the world.
Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, who owned the shop that employed her; and Ida's husband, William Rosenthal.
The history of bras (brassières; variously pronounced) is closely tied to the social status of women, the evolution of fashion, and shifting views of the female body over time. Throughout history, women have used various garments to support, cover, restrain, reveal, enhance, or modify the appearance of their breasts.
Wireless bras can be supportive, even for larger busts. The key is finding styles that are comfortable and supportive. We found the best ones to shop today.
From western-inspired mini boots to slouchy leather boots, here are the best summer boots to wear all season long.
Find the best strapless bras for small chests and busts from Pepper, Lulalu, The Little Bra Company and more. These slip-free and padded designs will stay put.
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