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Secret Tournament. " Secret Tournament " (also known as " Scorpion KO " or " The Cage ") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [ 1] With a marketing budget estimated at US$100 million, [ 2] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
As part of Nike’s three-year cost-saving plan to bring it back from slumping sales and compete with a new wave of sneaker brands, the shoe giant is in the process of laying off up to 2% of its ...
A boycott on Bud Light, the top beer brand in the United States, [ 1] began in April 2023. The boycott began in response to a social media promotion the company conducted with actress and TikTok personality Dylan Mulvaney, a transgender woman. [ 2][ 3] On April 1 2023, as part of a larger campaign to address Bud Light's decline in sales and ...
Phil Knight. Philip Hampson Knight (born February 24, 1938) is an American billionaire business magnate who is the co-founder and chairman emeritus of Nike, Inc., a global sports equipment and apparel company. He was previously its chairman and CEO. [ 1]
Stevie Nicks. Stephanie Lynn Nicks (born May 26, 1948) [ 1] is an American singer-songwriter known for her work with the band Fleetwood Mac and as a solo artist. After starting her career as a duo with her then-boyfriend Lindsey Buckingham, releasing the album Buckingham Nicks to little success, Nicks joined Fleetwood Mac in 1975, helping the ...
Lyles had hoped to become the first American man to complete the Olympic sprint double since Carl Lewis 40 years ago. He seemed to be well on his way after he won the closest 100 meters in Olympic ...
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