Search results
Results From The WOW.Com Content Network
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply ...
A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...
Business studies. Business studies, often simply called business, is a field of study that deals with the principles of business, management, and economics. [ 1] It combines elements of accountancy, finance, marketing, organizational studies, human resource management, and operations. Business studies is a broad subject, [ 2] where the range of ...
The history of retail encompasses the sale of goods and services to consumers across all cultures and time periods from ancient history to the present. [ 1] Commerce first took the form of bargaining between early human civilizations. Beginning with Middle Eastern towns in the 7th millennium BCE, retail markets emerged when civilizations ...
A Master of Business Administration (MBA; also Master in Business Administration) is a postgraduate degree focused on business administration. [1] The core courses in an MBA program cover various areas of business administration such as accounting, applied statistics, human resources, business communication, business ethics, business law, strategic management, business strategy, finance ...
The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run ...
The Bachelor of Business Administration ( BBA ), Bachelor of Science in Business Administration, or Bachelor of Arts in Business Administration is a bachelor's degree in business administration awarded by colleges and universities after completion of four years and typically 120 credits of undergraduate study in the fundamentals of business ...
Retailtainment. Retailtainment is retail marketing as entertainment. In his book, Enchanting a Disenchanted World: Revolutionizing the Means of Consumption (1999), author George Ritzer describes "retailtainment" as the "use of ambience, emotion, sound and activity to get customers interested in the merchandise and in a mood to buy." [1]