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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
Anchoring effect. The anchoring effect is a psychological phenomenon in which an individual's judgments or decisions are influenced by a reference point or "anchor" which can be completely irrelevant. Both numeric and non-numeric anchoring have been reported in research. In numeric anchoring, once the value of the anchor is set, subsequent ...
Attentional shift (or shift of attention) occurs when directing attention to a point increases the efficiency of processing of that point and includes inhibition to decrease attentional resources to unwanted or irrelevant inputs. [1][page needed] Shifting of attention is needed to allocate attentional resources to more efficiently process ...
Target fixation. Target fixation is an attentional phenomenon observed in humans in which an individual becomes so focused on an observed object (be it a target or hazard) that they inadvertently increase their risk of colliding with the object. It is associated with scenarios in which the operator is in control of a high-speed vehicle or other ...
Agency (psychology) In psychology, agency signifies the concept of a person's ability to initiate and control their actions, and the feeling they have of being in charge of their actions. The topic of agency can be divided into two topical domains. The first half of the topic of agency deals with the behavioral sense, or outward expressive ...
Priming is a concept in psychology to describe how exposure to one stimulus may influence a response to a subsequent stimulus, without conscious guidance or intention. [1] [2] [3] The priming effect is the positive or negative effect of a rapidly presented stimulus (priming stimulus) on the processing of a second stimulus (target stimulus) that appears shortly after.
Multiple object tracking. In psychology and neuroscience, multiple object tracking (MOT) refers to the ability of humans and other animals to simultaneously monitor multiple objects as they move. It is also the term for certain laboratory techniques used to study this ability. In an MOT study, several identical moving objects are presented on a ...
Response priming. In the psychology of perception and motor control, the term response priming denotes a special form of priming. Generally, priming effects take place whenever a response to a target stimulus is influenced by a prime stimulus presented at an earlier time.