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The Public Relations Society of America (PRSA) is a 501 (c) (6) not-for-profit organization trade association for public relations professionals. It was founded in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils. That year, it held its first annual conference and award ...
The APR credential was established in 1964 as a certification program sponsored by the Public Relations Society of America (PRSA). [1] The PRSA continued to manage the program until 1998 when the Universal Accreditation Board - consisting of approximately 25 representatives from nine major PR professional societies — was formed as part of an effort to make the credential an industry-wide ...
Outline of ethics. The following outline is provided as an overview of and topical guide to ethics. Ethics (also known as moral philosophy) is the branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct. [1] The field of ethics, along with aesthetics, concern matters of value, and thus ...
Codes seek to define and delineate the difference between conduct and behavior that is malum in se, malum prohibitum, and good practice. Sometimes ethical codes include sections that are meant to give firm rules, but some offer general guidance, and sometimes the words are merely aspirational. In sum, a code of ethics is an attempt to codify ...
Communication ethics. Communication ethics is a sub-branch of moral philosophy concerning the understanding of manifestations of communicative interaction. [1] Every human interaction involves communication and ethics, whether implicitly or explicitly. Intentional and unintentional ethical dilemmas arise frequently in daily life.
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not ...
Social media use in hiring refers to the examination by employers of job applicants ' (public) social media profiles as part of the hiring assessment. For example, the vast majority of Fortune 500 companies use social media as a tool to screen prospective employees and as a tool for talent acquisition. [1] This practice raises ethical questions.
Professional responsibility applies to those professionals making judgments, applying their unique skills, and reaching informed decisions for, or on behalf, of others, as professionals. [2] Professionals must be seen to exercise due care and responsibility in their areas of specialisation – known as professions.