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Employer brand is branding and marketing the entirety of the employment experience. It describes an employer's reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers. [ 1][ 2] The term was first used in the early 1990s, and has since ...
While employment rates were successfully increased with the tourism industry representing 4.5% of the total formal employment in Botswana, [4] most higher paying management level positions in the industry were reserved for expatriate workers. The Rediscover Botswana tourism campaign took place in 2020 to increase domestic tourism. [5]
Sustainable tourism is a concept that covers the complete tourism experience, including concern for economic, social, and environmental issues as well as attention to improving tourists' experiences and addressing the needs of host communities. [ 1] Sustainable tourism should embrace concerns for environmental protection, social equity, and the ...
Place branding (includes place marketing and place promotion) is a term based on the idea that " cities and regions can be branded ," whereby branding techniques and other marketing strategies are applied to "the economic, political and cultural development of cities, regions and countries." [ 1] As opposed to the branding of products and ...
Tourism security is a subdiscipline of tourist studies that explores the factors that affect the ontological security of tourists. Risks are evaluated by their impact and nature. [148] Tourism security includes methodologies, theories and techniques oriented to protect the organic image of tourist destinations. [149]
Tourism is a major component of the Maltese economy, constituting about 40 per cent of Malta's GDP in 2003/04. 1,183,012 tourists visited Malta in 2009. Although this is an 8 per cent drop from 2008, [ 16 ] the number of tourists is expected to reach 1,300,000 by the end of 2010 (figures are not yet available). [ 17 ]
Tourism in Namibia. Tourism in Namibia is a major industry, contributing N$ 7.2 billion ( equal to US$ 390 million ) to the country's gross domestic product. Annually, over one million travelers visit Namibia, with roughly one in three coming from South Africa, then Germany and finally the United Kingdom, Italy and France. The country is among ...
According to the World Travel & Tourism Council, the tourism industry directly contributed ZAR 102 billion to South African GDP in 2012, and supports 10.3% of jobs in the country. [2] The official national marketing agency of the South African government, with the goal of promoting tourism in South Africa both locally and globally is known as ...