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Formerly known as Dollar A Day Rent A Car, Dollar Rent A Car Systems, Inc. was founded by Henry J. Caruso in Los Angeles, California in 1965. It was purchased for an undisclosed amount on August 15, 1990 by The Chrysler Corporation, which merged Dollar Rent A Car and Thrifty Car Rental into Dollar Thrifty Automotive Group.
Along with car, truck, and crossover rental services, Dollar Rent A Car provides ski racks, child safety seats, navigation, and operational support to renters. As of February 2017, Dollar Rent A Car and Thrifty Car Rental maintained 1,500 franchised branches, 840 of which are in the United States and Canada.
Hertz Global Holdings, Inc. (formerly The Hertz Corporation ), known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental . It is one of the three big rental car holding companies in the United ...
2010 - Thrifty's rental system includes 331 locations in the US and Canada. The Hertz Corporation announced it would purchase the Dollar Thrifty Automotive Group for US$2,300,000,000 (equivalent to $3,052,442,383 in 2023) on November 19, 2012.
In 1973, the Palm Springs, California Planning Commission rejected Caruso's request for approval of a "Dollar A Day" sign as "misleading advertising." He later changed the name to Dollar Rent-A-Car. Under his 20 years of guidance it grew to be the fourth largest car rental agency worldwide with over 1,400 locations. He sold the company to the ...
Enterprise Rent-A-Car is the official car rental service of the NCAA, NHL and the UEFA Europa League. From 2004 to 2010, it was a sponsor of the Professional Bull Riders (PBR) circuit. In 2018, it entered into a 15-year agreement to hold the naming rights for Enterprise Center, the home arena of the St. Louis Blues.
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