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It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best marketing results, and the challenge for marketers is to find the right mix of them. Activities identified as elements of the promotional mix vary, but typically include the following:
Transformational leadership is a theory of leadership where a leader works with teams or followers beyond their immediate self-interests to identify needed change, creating a vision to guide the change through influence, inspiration, and executing the change in tandem with committed members of a group; This change in self-interests elevates the follower's levels of maturity and ideals, as well ...
The path–goal theory, also known as the path–goal theory of leader effectiveness or the path–goal model, is a leadership theory developed by Robert House, an Ohio State University graduate, in 1971 and revised in 1996. The theory states that a leader's behavior is contingent to the satisfaction, motivation and performance of his or her ...
PromotionCode.org is a free resource for online shoppers and maintains affiliate partnerships with major retailers such as Target, Wal-Mart, HP and Verizon. The site both originates and disseminates print coupons and online promotion codes. PromotionCode.org maintains a community of shoppers that exchange user-submitted codes and a codes-by ...
Personal leadership has three elements: (1) technical knowhow and skill; (2) the right attitude towards other people; and (3) psychological self-mastery. The first element, Technical Knowhow and Skill, is about knowing one's technical weaknesses and taking action to update one's knowledge and skills.
Opinion leadership. Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically opinion leaders are held in high esteem by those who accept their opinions. Opinion leadership comes from the theory of two-step flow of communication propounded by Paul ...
Job characteristics theory is a theory of work design.It provides “a set of implementing principles for enriching jobs in organizational settings”. The original version of job characteristics theory proposed a model of five “core” job characteristics (i.e. skill variety, task identity, task significance, autonomy, and feedback) that affect five work-related outcomes (i.e. motivation ...
A third of Black employees who code switch say it has had a positive impact on their current and future career, and 15% are more likely than workers on average to think code switching is necessary ...