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Blue Apron offers three pricing options for freshly prepared single-serving meals that can be used for lunches or dinners: Blue Apron (Blue Apron) Four meals a week: $10.99 per serving. Six meals ...
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Blue Apron Holdings, Inc. is an American ingredient -and- recipe meal kit company headquartered in New York City, operating its services exclusively in the United States. [ 4] It offers weekly boxes containing ingredients, which also includes suggested recipes that must be cooked by hand by the customer using the pre-ordered ingredients.
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At the time of its IPO, the company had a market capitalization of more than double Blue Apron, its largest US-based competitor. [15] In March 2018, HelloFresh acquired Green Chef, a US organic meal-kit company. [2] In October 2018, Toronto-based HelloFresh Canada acquired Chefs Plate, a Canadian meal-kit company. [16]
Meal kit. A meal kit is a subscription service – foodservice business model where a company sends customers pre-portioned and sometimes partially prepared food ingredients and recipes to prepare home-cooked meals. [ 1] Services that send pre-cooked meals are called meal delivery services. This subscription model has been cited as an example ...
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