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Generally, changing prizes, or the terms of a sweepstakes, can violate the sponsor’s contract with the entrants. Drafting rules properly is the key here to allowing changes. Marketers also need to be careful where they have registered and bonded for certain prizes.
Find out everything you need to know about contest and sweepstakes laws, rules and regulations in the U.S. and how you can run a legally compliant giveaway.
Lotteries are a sweepstakes in which there’s “consideration,” or entrants must make a purchase or pay a fee in order to be entered to win. What this means it that if your brand is hosting a sweepstakes, you need to make it free for anyone to enter to win.
Make sure your rules clearly state who is eligible to win, how to enter, and, if applicable, the maximum number of entries. Winner. Identify when and how the winner will be selected, the odds of winning, the number of winners, and anything required of winners.
Do Ensure Your Promotion is Either a Contest or a Sweepstakes. A contest is a promotion where winners are, presumably, chosen based on skill. There is little-to-no random chance involved. A sweepstakes, on the other hand, is a promotional drawing where winners are selected at random.
Learn how to craft clear and impactful contest rules to boost engagement and achieve your goals. Get practical tips and examples for setting up successful contests.
These 10 steps make it so easy to set up contest and giveaway rules across different social media platforms like Facebook, Twitter, and LinkedIn. Clear and concise steps that are super helpful for anyone looking to run a successful contest.