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More than 200 random customers visiting Meijer to pick up their groceries during the weekend before Thanksgiving got a big holiday surprise — the groceries were on the grocer. Are promotions like Meijer’s a good idea for grocers looking to highlight pickup services and show customers they care during the pandemic?
“This technology joins our curbside pickup and home delivery programs to provide yet another option for Meijer customers to personalize their shopping experience.” Meijer’s announcement follows moves by rivals Kroger and Walmart to roll out similar apps.
The retailer has put up a “You’ve Been Booed” website featuring creative ideas for making boo bags and item lists shoppable via the store’s home delivery and curbside pickup services. Meijer has also posted two printable signs, one giving the instructions for “booing” to accompany the dropped-off boo bag and one to hang in the ...
Publix is reportedly opening a smaller-format store in Longwood, FL supporting online ordering and delivery, as well as curbside pickup, but it will still measure around 30,000-square-feet. Among other formats, Target has been aggressively expanding in urban centers with stores averaging between 20,000 to 40,000-square-feet.
Meijer is offering free deliveries of groceries on orders of $35 or more through Jan. 29.. The retailer, which operates more than 250 stores across six Midwestern states, said it rolled out the limited time offer in an attempt to support customers who may be unable to shop at its stores or reluctant to do so as a result of the Omicron variant’s spread.
Kroger is introducing a temperature-controlled electronic cart to speed up its curbside fulfillment. The cart, called the BrightDrop Trace Grocery cart, was originally piloted in Kroger stores in Lexington and Versailles, KY, and is marked for a broader rollout since the pilot yielded a noticeable improvement in both customer and associate experience, according to the Detroit News.
Tara Miller, Trader Joe’s marketing director, added that offerings from outside delivery companies and curbside pickup by other grocers “don’t always translate into positive results.” The only other major grocer RetailWire found not offering delivery or curbside pickup was Grocery Outlet, the close-out grocer.
Should retailers offer free curbside pickup, at least with minimum orders? Sam's Club will start charging most members a $4 curbside-pickup fee after June 28. Free curbside pickup was traditionally reserved for Plus members, but the fee was waived “for a limited time” for Standard members in June 2020 in light of the pandemic.
Many households discovered pickup over the pandemic with eMarketer estimating 35 percent of U.S. digital grocery sales last year were click and collect. A Mercatus survey from last year found 31 percent of U.S. grocery shoppers favoring curbside pickup, ahead of delivery, at 24 percent, but behind in-store, 44 percent.
An online survey of retailers from RIS News conducted from April 2 to 16 found 44 percent offering curbside pickup, just below the 47 percent offering BOPIS via counter pickup. A third of retailers not offering curbside pickup were rushing to get the service up as soon as possible.