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General Mills introduced Trix in 1954 as a sugar-coated version of its popular Kix cereal. [1] [2] The original Trix cereal was composed of more than 46% sugar.[citation needed] The original cereal included three colors: "Orangey Orange" (formerly named Orange Orange), "Lemony Yellow" (formerly named Lemon Yellow), and "Raspberry Red".
The Box Tops for Education ( BTFE) program is an American school fundraising program sponsored by General Mills. [ 1][ 2] Schools can earn 10 cents for every qualifying product purchased by parents and turned in to the school. The program began in California in 1996 as a way for schools to earn money through collecting coupons, known as boxtops ...
1 Cereal Partners Worldwide. 2 Force Food Company. 3 General Mills. 4 Kellogg Company. 5 Nestl ...
The Environmental Working Group has found 21 oat-based cereals marketed to children to have "troubling levels" of the chemical. Study: 21 popular cereals found to have cancer-linked Roundup ingredient
General Mills came out with their "monster cereals" in the 1970s. The cereals are now produced and sold seasonally around Halloween. [17] In 1970, General Mills acquired a five-unit restaurant company called Red Lobster and expanded it nationwide. Soon, a division of General Mills titled General Mills Restaurants developed to take charge of the ...
After the company got into hot water following a recall of 1.8 million boxes of Cheerios over possible gluten contamination—even though the company has claimed to produce a gluten-free product ...
Most athletes appeared on the standard Wheaties box, while others appeared on the Honey Frosted Wheaties (HFW), Crispy Wheaties 'n' Raisins (CWR), Wheaties Energy Crunch (WEC), or Wheaties Fuel (WF) boxes. Around 1990, General Mills did a promotion called "Picture Yourself on a Wheaties Box," in which, for a fee, they would make a custom ...
Wheaties was created in 1921, as a result of an accidental spill of a wheat bran mixture onto a hot stove by a Minnesota clinician working for the Washburn Crosby Company (later General Mills ). By November 1924, after more than 36 attempts to strengthen the flakes to withstand packaging, the process for creating the flakes had been perfected ...
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