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  2. Retail marketing - Wikipedia

    en.wikipedia.org/wiki/Retail_marketing

    A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation (also known as physical evidence). The retail mix is loosely based on the marketing mix, but ...

  3. Retail loss prevention - Wikipedia

    en.wikipedia.org/wiki/Retail_loss_prevention

    Retail loss prevention (also known as retail asset protection) is a set of practices employed by retail companies to preserve profit. [ 1] Loss prevention is mainly found within the retail sector but also can be found within other business environments. Retail loss prevention is geared towards the elimination of preventable loss. [ 2]

  4. Sales management - Wikipedia

    en.wikipedia.org/wiki/Sales_management

    Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales, through the sale of products and services and resulting profit, drive most commercial business. These are also typically the goals and ...

  5. Trade marketing - Wikipedia

    en.wikipedia.org/wiki/Trade_marketing

    Trade marketing is the basic idea of marketing your products through the value chain and at the point of sale i.e. the store. Consider it the thought of creating a demand for your products across the channel and before it reaches the consumer. This traditionally exists in a brick-and-mortar environment and can be argued to be one of the oldest ...

  6. Solution selling - Wikipedia

    en.wikipedia.org/wiki/Solution_selling

    Solution selling. Solution selling is a type and style of sales and selling methodology. Solution selling has a salesperson or sales team use a sales process that is a problem-led (rather than product-led) approach to determine if and how a change in a product could bring specific improvements that are desired by the customer.

  7. Merchandising - Wikipedia

    en.wikipedia.org/wiki/Merchandising

    Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. In retail commerce, visual display merchandising means merchandise sales using ...

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