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Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...
Rob Janoff is an American graphic designer of corporate logos and identities, printed advertisements and television commercials. He is perhaps best known for creating the Apple logo. [ 1] In 1977, Janoff worked for Regis McKenna as an art director and was tasked to design the logo for Steve Jobs of Apple Computer, creating an apple with a bite ...
A logo (abbreviation of logotype; [ 1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a ...
There is no tried-and-true way to work with a newly minted entrepreneur. Just like a pair of Nikes, they can come in all shapes, sizes and colors.
Sagi Haviv ( / səˌɡiː həˈviːv / sə-GHEE hə-VEEV; [1] born 1974 in Israel) is an Israeli-American graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv. [2] [3] Called a "logo prodigy" by The New Yorker, [4] and a "wunderkind" by Out magazine, [5] he is best known for having designed the trademarks and visual ...
Graphic design is a profession, [ 2 ] academic discipline [ 3 ][ 4 ][ 5 ] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [ 6 ] Graphic design is an interdisciplinary branch of design [ 1 ] and of the fine arts.
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