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2. Marketing communications - Wikipedia

   en.wikipedia.org/wiki/Marketing_communications

   Major communication barriers are Noise and clutter, consumer apathy, brand parity, and weak information design, creative ideas, or strategies. Noise is an unrelated sensory stimulus that distracts a consumer from the marketing message (for example, people talking nearby making it hard to hear a radio advertisement ).

3. IDEO - Wikipedia

   en.wikipedia.org/wiki/IDEO

   IDEO ( / ˈaɪdioʊ /) is a design and consulting firm with offices in the U.S., England, and China. It was founded in Palo Alto, California, in 1991. [ 6][ 7][ 8] The company's 500 staff uses a design thinking approach to design products, services, environments, brands, and digital experiences. [ 9][ 6][ 10] In 1996, Steelcase took a majority ...

4. Brand - Wikipedia

   en.wikipedia.org/wiki/Brand

   Brand identity is a collection of individual components, such as a name, a design, a set of images, a slogan, a vision, writing style, a particular font or a symbol etc. which sets the brand aside from others.

5. AOL Mail

   mail.aol.com

   Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!

6. Corporate identity - Wikipedia

   en.wikipedia.org/wiki/Corporate_identity

   A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public.The corporate identity is typically visualized by branding and with the use of trademarks, [1] but it can also include things like product design, advertising, public relations etc. Corporate identity is a primary goal of corporate communication, aiming to ...

7. Paul Rand - Wikipedia

   en.wikipedia.org/wiki/Paul_Rand

   Paul Rand (born Peretz Rosenbaum; August 15, 1914 – November 26, 1996) was an American art director and graphic designer. He was best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT. He was one of the first American commercial artists to embrace and practice the ...