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The wireless bra has a hook and eye closure and is free from any irritating tags for added comfort. Amazon Playtex Women's 18-Hour Ultimate Lift Wireless Full-Coverage Bra
18-Hour Ultimate Lift & Support Wireless Bra. $14.99. amazon.com. Courtesy. More. This full-coverage bra has a reputation of being v comfortable. It has a four-way wireless support system, meaning ...
Form 360 Fit Wireless Bra. ThirdLove’s lightly lined wireless bra takes the guesswork out of finding a precise fit. True to the brand’s DNA, half-cup sizing is available in a variety of band ...
Playtex is an American brand name for undergarments, baby products, gloves, feminine hygiene products, and sunscreen. The brand began in 1947 when International Latex Corporation (ILC) created a division named Playtex to produce and sell latex products. Playtex was the first to advertise undergarments on national television in 1955, written by ...
Russell performed the role of Joanne for almost six months. Also in the 1970s, Russell started appearing in television commercials as a spokeswoman for Playtex " 'Cross-Your-Heart Bras' for us full-figured gals", featuring the "18-Hour Bra", still one of International Playtex's best-known products even
Smilow, an executive of Esmark/Beatrice, purchased its Playtex division in the late 1980s. He kept Playtex and sold Max Factor to Ron Perelman of Revlon. [3] Smilow led Playtex through four leveraged buyouts between 1985 and 1988. [4] during which he earned $186 million. He spun out Platex's bra business, Playtex Apparel, for Playtex to focus ...
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