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Learn about the origin and evolution of coupons, from the first-ever coupon for a free glass of Coca-Cola in 1888 to the modern electronic and mobile coupons. Find out how coupons are used for marketing, pricing, and taxation purposes.
Groupon is an American company that connects subscribers with local merchants by offering discounts on activities, travel, goods and services. Founded in 2008, Groupon went public in 2011 and has faced challenges in profitability and growth.
Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...
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Get up to 60% off, as well as an extra 25% off select clearance items — but not for long. 15 brilliant fall fashion deals at Nordstrom: Save on boots, jackets, coats and more Skip to main content
Group buying is a shopping strategy that offers discounts on products or services when a minimum number of buyers agree to purchase them. Learn about the origins of group buying in China, the online group buying platforms and the business model of group buying websites.
Learn what digital coupons are and how they differ from paper coupons. Find out the advantages and disadvantages of static and dynamic e-coupons, and the security and management issues of e-coupon systems.
Sales promotion is a marketing technique to stimulate consumer demand or improve product availability for a limited time. Learn about the characteristics, objectives, and methods of sales promotion, such as coupons, discounts, contests, and displays.
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